Web 2.0/Social Media: Really guys, it’s pretty simple

Being that I work for an Advertising/PR/Marketing company, I've been getting an education in what really happens in this business, and it's been fascinating. One of the more interesting parts is watching my company, and the industry as a whole, try to wrap its head around "new media". Usually, they overcomplicate it. So here's my thoughts on this as someone who does deal with "Web 2.0" and "Social Media" from a few different angles. The biggest fuckup I see, honestly, happens when people try

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